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HU Dark – Behind the brand
HU Dark is inspired by Jordan’s extensive health, wellness readings and self-experiments and Jason’s successful battles with auto-immune disease, co-founders Jordan Brown, Jason Karp, and Jessica Karp wanted change. Jordan hung up his corporate suit and immersed himself in all things nutrition and food. The trio experimented and researched the gut-brain connection, the causes of systemic inflammation, and the impact of certain foods and additives on our health, immunity, and performance. The answer was also pretty clear: replacing industrial ingredients with simple, healthier ones. Motivated by their health and wellness learnings, they set out to create a food brand that brought to life their passion and human-centric philosophy.
Earlier, they started with asking questions about our food, which lead them down a crazy rabbit hole of health and wellness discovery. Finally, they decided to cut through the clutter and focus on simple things to get back to human.
HU obsessively vet every ingredient to unite unbeatable taste with unmatched simplicity. We go beyond what is easy and expected to ensure that our products and our practices are ethical. We put both humanity and the human body first.
Above all, we help people Get Back to Human.
HU Dark Chocolate: WE COULDN’T FIND A CHOCOLATE THAT MET OUR STANDARDS. SO WE MADE OUR OWN.
- CHOCOLATE FOR HUMANS: Hu (as in HUman) Chocolate is a cult-favorite vegan chocolate line free from dairy, palm oil, emulsifiers, soy lecithin, gluten, refined sugar, cane sugar and sugar alcohols. Like all Hu products, Hu Chocolate is proudly Vegan, Paleo, Gluten-Free, Non-GMO, and Kosher.
- SIMPLE CHOCOLATE: The one that started it all. Our Simple Dark Chocolate bar is made from organic house-ground cacao and has a rich cocoa flavor punctuated by subtle caramel notes. Just trust us, it’s a solid choice.
- SIMPLE, HIGH-QUALITY INGREDIENTS: Organic fair-trade cacao, unrefined organic coconut sugar, organic fair-trade cocoa butter. It’s that simple.
- BE IN THE “NO”: NO Dairy, NO GMOs, NO Emulsifiers, NO Lecithins, NO Gluten, NO Refined Sugar, NO Cane Sugar, NO Sugar Alcohols. We apply these exacting standards in everything we do. We say “NO weird ingredients. EVER.” – and we mean it.
- GET BACK TO HUMAN: The goal isn’t to just get by. The goal is to live actively, age gracefully, and flourish. We focus on the simple things to get back to human – high quality, real food that tastes DELICIOUS.